Petco’s Reptile Rally

Objective

To create fun interactive materials for Petco’s annual Reptile Rally in-store event that educate and excite the guests about new pet ownership.

Solution

The Reptile Rally project blended entertainment with education, creating memorable experiences for both new and experienced reptile enthusiasts. The interactive materials included bearded dragon and chameleon masks, which featured a tongue with interchangeable insects, thereby illustrating the reptiles' diverse diets in a playful, hands-on manner. The campaign also included removable tank clings that transform basic terrariums into visually rich environments. These decals not only beautify new pets' homes, but also educate owners about the natural habitats of reptiles.