Petco Pride, 2021

Objective

To create a concept for Petco’s 2021 Pride campaign that celebrates inclusion and diversity.

Solution

The campaign's message, "Unique Person, Unique Pet,” features color-blocking members of Petco’s Pride Peer Readiness Group on LGBTQ+ flag colors. The designs emphasize the celebration of individuality for both humans and their animal companions. The campaign’s touchpoints include web, social media, and in-store signage.