AWAY2TRAVEL

Objective

To create an engaging branding concept for a travel website.

Solution

The Away2Travel project showcases a comprehensive brand identity and website design. The logo incorporates a directional letter "A" that doubles as an arrow, reinforcing the concept of "a way" to travel. This dual-purpose design element creates a strong visual identity that effectively communicates the brand's purpose and mission. Energetic hues with a strong presence of black and white provide a backdrop that complements the extensive use of photography on the website.

The Away2Travel website is designed to cater to various aspects of travel planning and exploration, including hotel reservations, currency exchange rates, and travel gear recommendations.