Petco’s Reptile Rally, 2020

Objective

To create fun, interactive materials to educate and excite guests about new pet ownership for Petco’s annual Reptile Rally in-store event.

Solution

Petco's annual Reptile Rally is a nationwide in-store event that showcases fun, interactive giveaways that engage guests. Last year’s designs included bearded dragon and chameleon masks that featured interchangeable insects that attach to the reptile’s tongue and reflect its diet. In another design, playful tank clings add decoration and beauty to a new pet’s home.