Petco Pride, 2021

Objective

To create a concept for Petco’s 2021 Pride campaign that celebrates inclusion and diversity.

Solution

Unique person, unique pet! Everyone deserves to celebrate their individuality. The design features color-blocked members of Petco’s Pride Peer Readiness Group as they correspond to a color of the LGTBQ flag. The campagin’s touchpoints include web, social media, and in-store signage.