Away2Travel

Objective

Create an engaging, sophisticated and fun branding concept for a travel company.

Solution

Away2Travel branding includes logo design, site-mapping, and website design. The logo’s concept is based on the directional letter “A” that also functions as an arrow to reinforce “a way” to travel.

Energetic, globally inspired hues populate the color palette. The colors are thoughtfully used, with a strong presence of black and white to complement the abundance of photography features on the website.

The UI/UX experience is designed to encourage the user to become immersed and truly explore each country. With multiple navigational options, users can explore a country, book a hotel, get a recipe for a local dish, find a currency exchange rate, and even shop for travel gear—all on this one site.